What’s your Price?

The television show Fear Factor is based on the idea that everyone has a price.  If the price is right, anyone will do anything at any given time – from eating live slugs to being placed in a glass coffin with thousands of snakes, worms and hissing cockroaches. Every week millions of viewers tune in to see if people just like them would be willing to conquer their fears for money.  Quantifying...
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